CRM PT Indofood

    PROGRAM STUDI S1 AKUNTANSI

  FAKULTAS EKONOMI DAN BISNIS

      UNIVERSITAS PAMULANG

                   2021 – 2022

DAFTAR ISI

BAB I.....................................................................................................................................................................1

TEORI MATERI...................................................................................................................................................1

A.     Definisi Customer Relationship Management (CRM).......................................................................1

B.     Konsep Customer Relationship Management (CRM).......................................................................2

C.     Tujuan Customer Relationship Management (CRM)........................................................................2

D.     Tipe Customer Relationship Management (CRM)............................................................................3