3.1 Latar Penelitian ................................................................................... 73
3.1.1 Tempat Penelitian............................................................................. 73
3.1.2 Waktu Penelitian.............................................................................. 73
3.2 Metode Penelitian................................................................................ 73
3.3 Teknik Pengumpulan Data ............................................................... 74
3.3.1 Data dan Sumber Data ................................................................... 74
3.3.2 Langkah Pengumpulan Data ........................................................ 74
3.4 Teknik Analisis Data............................................................................ 74
BAB IV HASIL PENELITIAN
4.1 Temuan Penelitian .................................................................... Â Â Â Â 101
4.1.1 Data Ikon dalam Kata Mutiara Mario Teguh....................... Â Â Â Â 105
