Advertising, Price And Product Quality Have A Significant Effect On Consumer Repurchase Interest.
4.
Majdi Khaleeli, Nidhi Oswal and Hani Sleem
The Influence of Green Price on Purchase Intention: The Moderating Role of Environmental Consciousness and Perceived Consumer Effectiveness
This research has intended to construct a valid and reliable scales of Subjective and Objective Environmental Knowledge, and to measure whether these factors can act as antecedents to green products purchase intention, which also examined the relationship between green products purchase intention and actual purchase behavior and whether price consciousness mod- erates this relationship. Both subjective and objective environmental knowledge found to be positively and significantly as- sociated with green purchase intention, that is, the more the subjective and objective knowledge of environmental problems and issues, the more the consumers intend to buy green products. Interestingly, Objective Environmental Knowledge found to be the stronger predictor of green purchase intention, i.e., the actual knowledge of environmental problems is a strong cause of the perceived knowledge, these findings can drive the attention of practitioners and academicians to focus on more objective education about environmental problems and green concerns as it found to be the main driver of purchase intention. Purchase intention is also found to be a strong predictor of actual purchase intention. Surprisingly, price effect was not detected in this research, that's is, consumers will continue buying green and environmentally friendly products once intention is formed through objective education regardless of the price. These findings are impressive as it can shape the attention of companies to focus more on educating the customers about the environmental issues and problems, purpose driven customers who believe in sustainability and who are well educated about environmental issues and problems found to have positive intention towards buying green products and actual buying behavior that is not affected by price.
5.
Genoveva, Lyliana Levina
The Green Marketing Mix: A Review Of Customers' Body
Shop Purchase Intention
Through  this  study,  the  company  should  be  able  to  see  that  basically  all  aspects  in  green marketing mix (Green Product, Green Price, Green Place, and  Green Promotion) are having a significant  influence  towards  consumers'  purchase  intention  on  The  Body  Shop  products.
2.3 Kerangka Pemikiran
