Interest In LCGC Astra Toyota Agya.
2.
Priehadi Dhasa Eka,
The Influence Of Product Innovation And Product Quality On Consumer Purchase Interest In PT. Alfasindo Metal In Jakarta
Product Innovation Has A Significant Effect On Consumer Purchase Interest With A Contribution Of 40.8%. Hypothesis Testing Obtained T Count> T Table Or (8.051> 1.661). Product Quality Has A Significant Effect On Consumer Purchase Interest With An Influence Contribution Of 41.5%. Hypothesis Testing Obtained Value Of T Count> T Table Or (8,174> 1,661). Product Innovation And Product Quality Have A Significant Effect On Consumer Purchase Interest With A Contribution Of 51.2% While The Remaining 48.8% Is Influenced By Other Factors. Hypothesis Testing Obtained The Value Of F Count> F Table Or (48.717> 2,700).
3.
Andhi Sukma, Donny Rizky Ramdhani
The Effect Of Advertising And Product Quality On Consumer Purchase Interest On Scoop & Skoops Products (Case Study Of Scoop & Skoops Consumers In Bandung City)
The Influence Of Advertising And Product Quality On Purchase Interest Based On The Results Of The F Test, It Shows That The Probability Value Is 0.000 <0.05, Which
Means That H Is Rejected And Ha Is Accepted. This Means That There Is A Significant Simultaneous Effect
Between Advertising And Product Quality On Purchase Interest. Thus, It Can Be Concluded Together That
