Eight Values That Make Content "Newsworthy"

For our listeners, this is newsworthy-there are certain qualities in the story that make it news. I know this because, fortunately, when I received a lecture on the value of news and its importance, my hangover level was greatly reduced. Although understanding the value of news may seem trivial, being familiar with the needs of journalists can help develop content and SEO strategies.

Understanding the value of news and content will help you choose good ideas for content marketing, conduct the right research, and better market journalists, publishers and webmasters. When your content is newsworthy, it can better compete in a lot of content competing for people's attention.

The blog link is good. But the news link is great. Very precious like a unicorn.

So, how do you hunt those unicorns, kill them quickly, then turn their skin into a pair of sweet pants, and grind their horns into aphrodisiacs?

The secret to gaining these news positions lies in understanding the news value list: influence, timeliness, prominence, closeness, bizarreness, conflict, currency and human interests. The news value of a story is determined by these eight guiding principles.

1. Impact

How will this affect the lives of my readers? This is the true content of the story, usually what you want to introduce to the publication. The influence of the story quickly established the importance of the work to readers. It also essentially explains the consequences of the news itself.

For example, in our fire truck story, the impact of the story is that people who listen to the radio unfortunately suffer from a house fire, and because of these amazing new fire trucks, they hope to suffer fewer injuries. It also lets people know that they should pay attention to the shiny new fire trucks driving in the town.

In short, influence is closely related to the people affected by the story or event. The more people affected, the greater the impact. Like proximity, this value is largely determined by the audience.

2. Timeliness

Timeliness solved the problem: why are you telling me now?

These shiny new fire trucks are...new. What makes news standards a "new thing"? This does not mean that the story itself must be new, but some new information must be revealed to make the story timely and/or meaningful.

Just like the "discovery of new species of large dinosaurs in Africa" at that time. Obviously, the dinosaur itself is not new, but the discovery is very new. This may happen with new analysis or new data a few months or even years ago, but it is important to emphasize the new content.

3. Prominence

A question was highlighted: Why did you tell me this? Any faxes sent by the local member offices are pretty good when making announcements. As the state representative of Bathurst, almost everything he did or said was news worth mentioning.

In digital marketing, this concept is now more commonly regarded as an authority.

What makes you (or your customers) worth quoting these news stories? What qualifications to tell this story? As a marketer, this rarely qualifies as a potential leader, but this is important information for establishing the credibility of someone qualified to tell this story.

4. Proximity

Does this story affect my audience? They have sent the fax to the correct location-they know that Bathurst Radio will care about the new fire truck driving in town. And I suspect that they will be reluctant to send the press release to the radio station in the next town because the range (close distance) of the story is limited. Proximity is about understanding the impact of news stories on a given audience.

5. The Bizarre

Are there any surprises in this story?

It's best to best express this news value through the motto of a journalist. I'm sure to get it together, but let's try: 'When a dog bites a person, it's not an interesting story. It happens all the time. But if someone bites a dog, it's news.'

The story of the fire truck is nothing strange. It also does not have any elements of conflict, currency or human interest-the last three news values are about to be realized. But that's okay-stories (or content you want to promote) rarely fit all these parameters. It's still newsworthy-you just need to understand the strengths of your story and use those advantages.

 6. Conflict

What are the different aspects of this question, and what are their views?

Consider how political news is reported. Almost covered like sports, right? You have two teams fighting all the time, and it never seems that they can reach any consensus.

Well, it seems that part of the reason they can never agree is because what they do agree is boring. If Americans want to see politicians agree with each other, they will watch C-SPAN. Instead, they watch cable news.

People are not always happy to get good news. That's because most people like conflicts, especially simple conflicts between two sides.

It attracts us emotionally when we can judge the pros and cons of an argument, judge the wrong person, and obtain our just consent by nodding vigorously with the person we agree with.

To me, many content marketers can use conflict as news value to do more. However, (perhaps this may explain why it is not fully developed), creating content around conflicts can be tricky; you must conduct in-depth research and accurately state the argument from both sides.

7. Currency

Is this a trend? Currency means the time for ideas has arrived. The Ice Bucket Challenge is a perfect example of "currency".

The story completely generated its own momentum-the news media covered everything from the latest videos of celebrities pouring water to the economics of the phenomenon. Please note that this applies to "seasonal" items and popular items.

Now, we are overwhelmed by the end of the year list and the New Year's resolution story. Soon, we will switch to romance, chocolate stories, and then to Jared, because the publisher has to report on Valentine's Day because of these The story will increase currency exchange rates in February.

8. Human Interest

Are there any attractive people affected by this story? When you think of "human interest", you might think of those mean stories that grandma likes in "Sixty Minutes," which tells of a poor lady being ripped off by her construction workers. These stories are not designed for content marketers.

However, human interest can still be a very convenient tool.

People want to read stories about other people, so the perspective of human interest is especially useful in helping you put the person's face on a larger story that needs to be personalized. Think again about the "Ice Bucket Challenge" and the great stories of human interest that emerged from this trend, such as Peter Frates.

If the writer is not interested in your speech, please provide them with another perspective, and then another perspective "how about this part of the story? Don't you think your readers will be interested in this perspective?"

Using these news values can help you identify the most potential potential customers in your article and help you focus. You can easily wear metaphorical unicorn pants soon.