These shiny new fire trucks are...new. What makes news standards a "new thing"? This does not mean that the story itself must be new, but some new information must be revealed to make the story timely and/or meaningful.
Just like the "discovery of new species of large dinosaurs in Africa" at that time. Obviously, the dinosaur itself is not new, but the discovery is very new. This may happen with new analysis or new data a few months or even years ago, but it is important to emphasize the new content.
3. Prominence
A question was highlighted: Why did you tell me this? Any faxes sent by the local member offices are pretty good when making announcements. As the state representative of Bathurst, almost everything he did or said was news worth mentioning.
In digital marketing, this concept is now more commonly regarded as an authority.
What makes you (or your customers) worth quoting these news stories? What qualifications to tell this story? As a marketer, this rarely qualifies as a potential leader, but this is important information for establishing the credibility of someone qualified to tell this story.
4. Proximity
Does this story affect my audience? They have sent the fax to the correct location-they know that Bathurst Radio will care about the new fire truck driving in town. And I suspect that they will be reluctant to send the press release to the radio station in the next town because the range (close distance) of the story is limited. Proximity is about understanding the impact of news stories on a given audience.
5. The Bizarre
Are there any surprises in this story?
It's best to best express this news value through the motto of a journalist. I'm sure to get it together, but let's try: 'When a dog bites a person, it's not an interesting story. It happens all the time. But if someone bites a dog, it's news.'
