The story of the fire truck is nothing strange. It also does not have any elements of conflict, currency or human interest-the last three news values are about to be realized. But that's okay-stories (or content you want to promote) rarely fit all these parameters. It's still newsworthy-you just need to understand the strengths of your story and use those advantages.
 6. Conflict
What are the different aspects of this question, and what are their views?
Consider how political news is reported. Almost covered like sports, right? You have two teams fighting all the time, and it never seems that they can reach any consensus.
Well, it seems that part of the reason they can never agree is because what they do agree is boring. If Americans want to see politicians agree with each other, they will watch C-SPAN. Instead, they watch cable news.
People are not always happy to get good news. That's because most people like conflicts, especially simple conflicts between two sides.
It attracts us emotionally when we can judge the pros and cons of an argument, judge the wrong person, and obtain our just consent by nodding vigorously with the person we agree with.
To me, many content marketers can use conflict as news value to do more. However, (perhaps this may explain why it is not fully developed), creating content around conflicts can be tricky; you must conduct in-depth research and accurately state the argument from both sides.
7. Currency
Is this a trend? Currency means the time for ideas has arrived. The Ice Bucket Challenge is a perfect example of "currency".
The story completely generated its own momentum-the news media covered everything from the latest videos of celebrities pouring water to the economics of the phenomenon. Please note that this applies to "seasonal" items and popular items.
