PENTINGNYA BAURAN PEMASARAN GLOBAL DAN
SALURAN DISTRIBUSI & LOGISTIK DALAM KOMUNIKASI PEMASARAN
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Selvi Wulandari
Program Studi Manajemen
Universitas Muhammadiyah Malang
selviw085@gmail.com
ABSTRACT
In the era of globalization and advanced information technology, international business and trade are experiencing rapid development. To remain competitive in the global market, companies must have effective and efficient marketing strategies. These strategies encompass the global marketing mix, distribution channels and logistics, as well as marketing communication. This research is conducted using a literature review method. It is crucial for companies to understand the importance of the global marketing mix, distribution channels and logistics, and marketing communication in achieving success in a competitive global market. This includes brand management, pricing, product development, and promotional strategies. The importance of the global marketing mix is to ensure that the company can adapt its products or services to meet the needs of customers in the global market.
Keywords: Global Marketing Mix, Distribution Channels & Logistics, Marketing Communication
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