Pemberdayaan Masyarakat Melalui Optimalisasi Media Sosial

Masyarakat di masa moderen saat ini tidak bisa di lepaskan dengan tekologi, dengan perkembangan teknologi yang sangat pesat ini mucul berbagai fitur-fitur baru yang mudah di akses salah satunya akun media social seperti whatshap, facebook, instagram, dan lain sebagainya, selain itu juga ada beberapa platform jual beli seperti took pedia, lazada, shopee, dan masih banyak lagi. 

Dega berbagai kemudaha tersebut masyarakat dapat megesplor media-media tersebut untuk meningkatkan kesejahteraaan hidup baik inividu maupun kelompok. Penelitian ini utuk megetahui pemberdayaan masyarakat melalui pengptimalan media digital khususnya pada masyarakat di desa wisata. 

Jenis penelitian ini adalah metode penelitian kualitatif deskriptif, dengan pengumpulan data melalui wawan cara dan observasi pada masyarakat desa wisata.

Kata Kunci : Pemberdayaan Masyarakat, Optimalisasi Media, Media Digital

COMMUNITY EMPOWERMENT THROUGH DIGITAL MEDIA OPTIMIZATION

Abstract

Community empowerment is a concept of community development or development so that they can live prosperously by summarizing community values to build a new paradigm in the development of community self-reliance, not only in the pre-economic aspect, but also in social, cultural, opinionated and determining rights. political. 

Modern society today cannot be separated from technology, with this very rapid technological development, various new features that are easy to access have emerged, one of which is social media accounts such as WhatsApp, Facebook, Instagram, and so on. several buying and selling platforms such as Tokopedia, Lazada, Shopee, and many more. 

With these various conveniences, the public can explore these media to improve the welfare of both individual and group lives. This research is to find out community empowerment through optimizing digital media, especially for people in tourist villages. This type of research is a descriptive qualitative research method, with data collection through interviews and observations in tourist village communities.

Keywords: Community Empowerment, Media Optimization, Digital Media

Pendahuluan