F = 76.1
Based on the calculations, the value was 76.1, which was greater than the value of 1.98. These results show that rejection means simultaneously patient participation, CRM, and value co-creation affect patient loyalty at Tasikmalaya Islamic Hospital.
Partial Hypothesis Testing
Partial Influence of Patient Participation in Loyalty
The results of the partial test of patient participation in value co-creation were obtained, and the coefficient of patient participation pathway (X1) to loyalty (Z) was 0.318, a value of 3.501, and a value with a significance level () of 5% of 1.65. A value more significant than the value indicates that it is rejected, which means that patient participation affects loyalty with a pathway coefficient of 0.318, where each increase in patient participation will increase the co-creation value by 0.318. The study's results follow previous research by Hossain et al. (2019), which explained that patient participation affects patient loyalty.
CRM's Partial Impact on Loyalty
The results of the partial test of CRM on loyalty were obtained in that the coefficient of the CRM path (X2) to loyalty (Z) was 0.266, the value was 4.528, and the value with a significance level () of 5% was 1.65. A value more significant than the value indicates that it is rejected, which means that the CRM affects loyalty by a path coefficient of 0.266, where each increase in CRM will increase loyalty by 0.266. The study's results follow research by Maulana et al. (2018), which explained that patient participation affects patient loyalty.
Partial Impact of Value Co-Creation on Loyalty
The results of the partial test of the value of co-creation on loyalty were obtained that the coefficient of the co-creation value path (Y) to loyalty (Z) was 0.304, the value was 5.068, and the value with a significance level () of 5% was 1.65. A value more significant than a value indicates that it is rejected, which means that the value co-creation affects loyalty with a path coefficient of 0.304, where each increase in CRM will increase loyalty by 0.304. The study's results follow research by Maduka et al. (2016), which explained that creating patient value affects patient loyalty
Mediation Hypothesis Testing
Effect of patient and CRM participation on loyalty mediated by value co-creationÂ
