Book Review Oleh Hafiz Dwi Anggoro

1. 4A (assortment, affordable, available, announcement);

 2. 4B (best, bargaining, buffer-stocking, bombarding);

3. 4P (product, price, place, promotion);

4. 4V (variety, value, venue, voice);

5. 4C (customer solution, cost, convience, communication).

Adapun langkah-langkah untuk menjalankan strategi dengan cara

1. penetrasi pasar secara intensif (intensif market penetration);

2. pengembangan produk secara intensif (intensif product development);

3. integrasi hulu (backward integration);

4. integrasi hilir (forward integration);

5. integrasi horisontal (horizontal integration).