Anime Become Japan's Soft Power Media In Spreading Its Cultural Diplomacy

Then the Strategic Council on Intellectual Property was established as a supporter of increasing the competitiveness of Japan's creative industries and economic revitalization by establishing a "National Strategy for Intellectual Property" to progress and vehemently support the essential laws pertaining to the sector Japanese creatives (SCIP, 2004). 

At least 221 countries have entered into contracts with Japan regarding the distribution of anime. The contract relates to broadcasting rights which is the main focus of the formation of this agreement; supervision of film distribution; description of sales of merchandise, manga, or anime in the form of VCDs or film cassettes; how anime should be broadcast in that country. 2004). 

The factors Behind Anime Becoming So Popular In The World Are

The influence of globalization and mass media, globalization is very influential in giving impact in various fields of life. 

We can easily feel the impact of globalization in the cultural sector, considering that technological developments are increasing rapidly from time to time. 

This allows us to easily get to know cultures abroad, so cultural exchange and cultural mixing are two things that cannot be separated from people's lives in this modern era. 

It's easy to access or get anime content through the website. The mass media promotes and impacts anime culture by bringing it to the public and introducing it to it. 

The meanings found in the anime take the shape of this uplifting artwork. things as bravery, perseverance, and camaraderie. This is what makes anime fascinating and amazes viewers. 

Hegemony's result is this sense of wonder. An emotion that lures anime viewers into their mind is admiration. Fans believe that anime is accurate and that it has no flaws. 

So everything related to anime is positive and many positive things can be taken from consuming anime. This is what Gramsci said (Amroshy: 2014)

Has an interesting storyline, with the development of technology, it is easy to access free or paid anime shows on the internet.