Anime Become Japan's Soft Power Media In Spreading Its Cultural Diplomacy

Culture has something that can make someone interested, due to the differences and characteristics it has, this easily attracts someone's interest when looking at the culture itself.

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How Soft Power Became Cultural Diplomacy in Japan

This instrument refers to the approach of Soft Power and Public Diplomacy, making Anime a source of current Japanese power. 

This is because the cultural diplomacy carried out by Japan is a cultural exchange between countries driven by the influence of the international public which continues to support and make anime an attraction for this country. 

The soft power instrument that is underway is concerned with education, culture, and other aspects that connect relationships without coercive violence. 

This is evident in the presence of Anime which is an educational realm for the audience, where they begin to know Japanese and become interested in Japanese so they want to learn it. 

Not a few students and students want to continue their studies in Japan because it started with an interest in anime.

The Role of the Japanese Government in Strengthening Soft Power

The role of the Japanese government in strengthening the country's soft power through anime started with the Intellectual Property Law made by Prime Minister Koizumi Junichiro in 2002. 

Then in 2004, the Japanese government issued a law promoting the creative industry which was consolidated under the name 'Content Industry', where the law oversees various kinds of Japanese creative industry media such as anime, manga, video games, films, television shows, and popular music.

Simultaneously with the making of this law, the Japanese government then created a draft policy called the 'Intellectual Property Strategic Program' (IPSP) aimed at "stimulating and revitalizing intellectual creations as well as protecting and exploiting the potential of individual creations".