E-Book Chapter - Global Information System and Market Research

Global Information Systems (GIS) and market research are both important tools for understanding and analyzing markets, consumers, and industries worldwide. GIS provides a framework for managing and analyzing large amounts of geographic data, while market research helps organizations gather and analyze information about consumer behavior, attitudes, and preferences.

By combining GIS and market research, organizations can get a more comprehensive understanding of global markets and identify opportunities for growth and expansion. GIS can help identify patterns and trends in consumer behavior and preferences, while market research can provide insights into specific markets, consumer segments, and competitor strategies.

In conclusion, GIS and market research are both essential components of a comprehensive global marketing strategy. By leveraging these tools effectively, organizations can gain a deeper understanding of global markets and make informed decisions about product development, marketing, and expansion.

 

References

Abdelraheem, A. A. E., Hussaien, A. M., Mohammed, M. A. A., & Elbokhari, Y. A. E. (2021). The effect of information technology on the quality of accounting information. Accounting, 7(1). https://doi.org/10.5267/j.ac.2020.9.017

Ahmad, S., Miskon, S., Alabdan, R., & Tlili, I. (2020). Towards sustainable textile and apparel industry: Exploring the role of business intelligence systems in the era of industry 4.0. Sustainability (Switzerland), 12(7). https://doi.org/10.3390/su12072632

Amarjyoti, A. (2021). THE IMPACT OF MARKET RESEARCH ON DIGITAL MARKETING. PARIPEX INDIAN JOURNAL OF RESEARCH. https://doi.org/10.36106/paripex/5604101

Asnawati, Nadir, M., Wardhani, W., & Setini, M. (2022). The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision. International Journal of Data and Network Science, 6(1). https://doi.org/10.5267/J.IJDNS.2021.10.001

Bayer, E., Srinivasan, S., Riedl, E. J., & Skiera, B. (2020). The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value. International Journal of Research in Marketing, 37(4). https://doi.org/10.1016/j.ijresmar.2020.02.002

Cartwright, S., Liu, H., & Davies, I. A. (2022). Influencer marketing within business-to-business organisations. Industrial Marketing Management, 106. https://doi.org/10.1016/j.indmarman.2022.09.007