In today's interconnected world, information technology (IT), management information systems (MIS), and big data play significant roles in a global company's decision-making processes (Zhang & Zhang, 2021). The use of technology to store, retrieve, and transfer data and information is known as Information Technology (Abdelraheem et al., 2021). It encompasses hardware, software, networks, and databases that organizations use to manage and process information (Kishimoto et al., 2019).
Management Information Systems (MIS) are systems that use IT to collect, store, process, and distribute information to support decision-making and management activities within an organization (Zhang & Zhang, 2021). MIS can include various technologies, such are supply chain management systems, customer relationship management (CRM) systems, and enterprise resource planning (ERP) systems (Zhang & Zhang, 2021).
The term "big data" refers to the substantial amounts of data that businesses produce and gather from a variety of sources, including social media, online purchases, and consumer interactions (Daniel, 2019). Big Data analytics involves examining this data to draw conclusions and improve decision-making (Mohammadpoor & Torabi, 2020).
Here are the ways these technologies can impact decision-making in a global company: Information technology (IT) is an essential part of a company's infrastructure, as it facilitates the storage, processing, and retrieval of data (Abdelraheem et al., 2021). IT enables companies to gather and analyze data from numerous sources, including social media, client feedback, and sales numbers (Abdelraheem et al., 2021). The data gathered can be utilized to understand consumer preferences, market trends, and rivalry behavior (Polinkevych et al., 2021). These insights can then be used to make data-driven decisions that can help a company stay ahead of its competitors (Ozgur et al., 2021).
Management Information Systems (MIS): MIS is a system that helps organizations manage their data and information resources (Meeen et al., 2020b). MIS can help global companies make decisions based on real-time data, as it provides an integrated view of all relevant data from different departments (Meeen et al., 2020a). MIS can help companies to quickly identify problems, bottlenecks, or opportunities, which can be addressed in a timely manner (Mishra & Pradhan, 2019).
Big data: Big data refers to huge and complicated data sets that must be processed using specialist tools and methods (Daniel, 2019). Big data can be used to analyze patterns and trends in customer behavior, sales data, and other relevant information (Cozzoli et al., 2022). By analyzing big data, companies can learn about consumer preferences, market trends, and rival activity to benefit them to make informed decision (Mohammadpoor & Torabi, 2020).
In conclusion, Big data, management information systems, and information technology are essential to the decision-making processes of multinational corporations. (Zhang & Zhang, 2021). Utilizing these technologies, businesses can learn more about their operations, comprehend their clients, and outperform their rivals (Polinkevych et al., 2021). However, it's important to note that data-driven decision-making should always be coupled with human expertise and judgment to ensure the best outcomes (Ozgur et al., 2021).
By leveraging these technologies, businesses can learn more about consumer behavior, tastes, and market trends in various markets, allowing them to develop customized marketing strategies and improve their global competitiveness (Abdelraheem et al., 2021). For example, an organization can use Big Data analytics to analyze customer data from different regions and develop personalized marketing campaigns for each market (Cozzoli et al., 2022). MIS can be used to manage global supply chains and track inventory levels across different regions, while IT can be used to facilitate communication and collaboration between teams in different countries (Meeen et al., 2020b).
6.2 Sources of Marketing of Information
Marketing of information refers to the process of promoting and selling information products, such as books, online courses, webinars, podcasts, and other digital content (Mahmud & Kakashekh, 2021). Here are some common sources of marketing for information products:
Firsly, social media: Partnering with influencers that have a sizable following on social media or other platforms is known as influencer marketing (Rosrio & Dias, 2023). You can use these platforms to build your brand, engage with your audience, and promote your products. (Chitra & Kalaiselvi, 2021).
