Product Pricing) :
- Tiered Pricing: A pricing policy in which
a company charges a high introductory
price, often accompanied by heavy or
strong sales promotions. The goal is to
serve customers who are less price sensitive
when there is no competition and to prevent
pricing errors because it is easier to lower a
price than to raise it.
- Penetration Pricing : A strategy of setting
a low price at the start of production with
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