Price: Understanding and Capturing Customer Value

ambiance, relaxation, conversation and

status/value is very difficult. However,

consumers use these scores to rate

companies and companies use them to

measure them. A business can ask

consumers how much they are willing to

pay to eat at a restaurant.

Prices are based on good prices

These prices are based on the right

combination of good quality and service at

a fair price. An important form of low