Courage to Take Change for Successfull Sales

The development of information technology is growing rapidly. Part of business activity Micro, Small and Medium Enterprises (MSMEs) utilize information technology to run start. The increasing number of competitors is a consideration for business actors to to innovate in the competition. Marketing communication strategy which is used to reach the target market so that it can increase sale(Febriyantoro,2018)

Micro, Small and Medium Enterprises (MSMEs) must be able to compete in the market internationally so as not to be oppressed. Moreover, in this era of competition, MSME actors should be literate of information technology (IT) in order to make it easier to market products to foreign countries country. It is noted that the number of MSMEs in Indonesia is quite large, around 50 million MSME actors.In today's digital era, MSME actors will need the right information technology to be able to grow and compete in today's digital era. MSME actors meet difficulty in getting the right information technology solutions because MSME actors do not has special staff who are experts in the dynamic field of information technology. Another obstacle, namely the large variety of technology products, making MSME actors confused in choosing solutions that fits. Therefore, MSME actors need guidance in choosing technology the right information according to the type of business and its needs(Febriyantoro,2018)

 Businessholders should be able to make adjustments quickly, from strategy to the goal. The result of online sales are done enough increased as often held a promptous promo through online promo.With continue to sell sales through the platform available because many consumers are switching to online shopping and of course this can reach many consumers also hold promo for customer satisfaction and develop products with innovative and creative.

By Vincencia F Sagala

College Student State University of Medan

REFERENCE :

Febriyantoro, Mohamad Trio and Debby Arisandi. 2018 . Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean. Jurnal Manajemen Dewantara Vol 1 No 2, Desember 2018. Universitas Universal