Helmy Yahya dan PT. Rute Enampuluhenam Indonesia : Cermin Lifestyle Entrepreunership

entrepreneur.bisnis.com (2021). Kolaborasi DAV dan R66 Media Wadahi Interaksi Marketers dan Konsumen. Diakses dari https://entrepreneur.bisnis.com/read/20210210/52/1354768/kolaborasi-dav-dan-r66-media-wadahi-interaksi-marketers-dan-konsumen

itworks.id (2021). Kolaborasi R66 Media dengan V2 Indonesia Hadirkan LED Studio High Tech. Diakses dari https://www.itworks.id/40185/kolaborasi-r66-media-dengan-v2-indonesia-hadirkan-led-studio-high-tech.html

Ibrahim, Aldy Maulana, and Marsasi, Endy Gunanto. (2023). "The Influence of Social Media Marketing and Self-Concept on Brand Loyalty by Applying the Flow Experience Theory in Islamic-Based Online Course." Journal of Business Management, 10(1), 462-478. e-ISSN: 2621-1971, p-ISSN: 2088-7086.

Tempo.co (2023). Sosok Helmy Yahya, Kader PSI Baru yang juga Mantan Dirut TVRI dan Sering Bicara Tips Bisnis. Diakses dari https://www.tempo.co/ekonomi/sosok-helmy-yahya-kader-psi-baru-yang-juga-mantan-dirut-tvri-dan-sering-bicara-tips-bisnis-185232

Qotrunnada, Cielomita Brilian, and Marsasi, Endy Gunanto. (2023). "Social Media Promotion of Local Brand Skincare on Generation Z’s Buying Decision." Jurnal Manajemen Bisnis dan Keuangan, 4(1), 43-55. e-ISSN: 2716-3695, p-ISSN: 2775-1465. DOI: https://doi.org/10.51805/jmbk.v4i1.106.

Rizmaa, Febrita Aulia, and Marsasi, Endy Gunanto. (2024). "The Effect of Trustworthiness to Increase Brand Trust and Purchase Intention on Social Media Promotion based on Theory of Persuasion in Generation Z." Jurnal Manajemen, 15(1), 61-81. Sekolah Pascasarjana Universitas Ibn Khaldun Bogor. http://dx.doi.org/10.32832/jm-uika.v15i1.15766.

thekasablanka.com (2024). Helmy Yahya: Ikon Industri Kreatif Indonesia yang Menjadi Keynote Speaker di Alcor Fest 2024. Diakses dari https://thekasablanka.com/2024/07/17/helmy-yahya-ikon-industri-kreatif-indonesia-yang-menjadi-keynote-speaker-di-alcor-fest-2024/