Menyuar Potensi Bisnis Wellness di Masa Pandemi

Jika kita ingin bertahan dan bersaing, maka dibutuhkan tidak sekedar pemahaman dan usaha, namun juga penataan ulang model bisnis yang kompetitif.

Salam Hangat

Andesna Nanda
Kandidat Doktor bidang perilaku konsumen Universitas Brawijaya
Praktisi perencanaan bisnis

Sumber:

1. Harvard Business Review/How to Design a Corporate Wellness Plan That Actually Works
2. Harvard Business Review/Survey: What Employees Want Most from Their Workspaces
3. Kirkland, A. (2014). What is wellness now?. Journal of health politics, policy and law, 39(5), 957-970.
4. GMDC and The Hartman Group. 2009. Consumer Shopping Habits for Wellness and Environmentally Conscious Lifestyles Study: Insights for Health, Beauty and Wellness. http://www.pacific.edu.  

Kompasianival

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