Introduction To The Global Market

The Global Marketing Strategy (GMS) is a strategy that must be owned by every business actor in the world market. GMS will improve the performance of companies around the world. Moving from a company with an Ethnocentric Orientation to a Geocentric one will face various complex problems. The wider the scope of the company, the more complex the problems that will be faced. This high complexity is influenced by several factors that strengthen and weaken. One example is the development of technology and information systems that make relations between countries easier.