Proposal Bisnis UMKM Model Porter's Generic Strategics pada Coffeshop

Analisis SWOT Kompetitor

Starbucks:

• Strengths: Brand recognition, extensive menu, high customer loyalty.
• Weaknesses: High prices, limited local customization.
• Opportunities: Expanding local flavors, sustainability initiatives.
• Threats: Increasing local competition, shifting consumer preferences towards local brands.

Kopi Kenangan:

• Strengths: Affordable pricing, strong digital marketing, product innovation.
• Weaknesses: Limited in-store experience, dependency on takeaway and delivery.
• Opportunities: Enhancing in-store experience, expanding product range.
• Threats: New entrants in the affordable coffee segment, market saturation.

Anomali Coffee:

• Strengths: Specialty coffee focus, strong brand among coffee enthusiasts, cozy atmosphere.
• Weaknesses: Higher prices, smaller market coverage.
• Opportunities: Expanding customer base through education and events, enhancing loyalty programs.
• Threats: Price-sensitive consumers, increased competition in specialty coffee.

Fore Coffee:

• Strengths: Technology integration, mobile app convenience, competitive pricing.
• Weaknesses: Limited in-store experience, focus on quick service.
• Opportunities: Developing in-store experience, expanding menu options.
• Threats: Technological disruptions, competition from tech-savvy new entrants.

Giyanti Coffee Roastery:

• Strengths: High-quality coffee, coffee education focus, strong community base.
• Weaknesses: Limited market coverage, less variety in non-coffee offerings.
• Opportunities: Partnering with local events, expanding product offerings.
• Threats: Competition from larger coffee chains, changing consumer tastes.

Strategi Diferensiasi Nata de Coffee

Untuk menonjol di tengah persaingan yang ketat, Nata de Coffee akan menerapkan strategi diferensiasi yang fokus pada aspek berikut:

1. Produk Berkualitas Tinggi: Menyediakan kopi single origin dan specialty yang dipilih langsung dari petani lokal. Nata de Coffee akan memastikan setiap cangkir kopi memiliki cita rasa yang istimewa dan konsisten.

2. Pengalaman Pelanggan yang Unik: Menciptakan suasana kafe yang nyaman dan estetik dengan desain interior yang modern dan ramah lingkungan. Kami juga akan menyediakan fasilitas seperti Wi-Fi gratis, ruang baca, dan ruang pertemuan kecil untuk meningkatkan kenyamanan pelanggan.

3. Layanan Ramah dan Profesional: Melatih staf untuk memberikan pelayanan yang ramah, cepat, dan profesional. Kami akan memastikan bahwa setiap pelanggan merasa diterima dan dilayani dengan baik.

4.