Proposal Bisnis UMKM Model Porter's Generic Strategics pada Coffeshop

Smith, A. (2020). "Strategies for Expanding Small Coffee Shops: A Case Study Analysis." Journal of Hospitality and Tourism Management, 27, 45-58.

Brown, C., & Lee, J. (2019). "The Impact of Online Ordering on Coffee Shop Business Performance: Evidence from a Survey of Coffee Shop Owners." International Journal of Hospitality Management, 82, 271-279.

Porter, M. E. (1998). "Competitive Strategy: Techniques for Analyzing Industries and Competitors." Free Press.