Case Study: Retaining and Acquiring Customer for Merged Bank

Reference:

1. "How chief marketing officers can drive a new growth agenda", Outlook Point of View, Accenture: 2010.

2. "Creating Customer Loyalty: A customer-Centric Approach", Customer Acquisition and Retention, Accenture: 2009.

3. "Customer 2012: Time for new contract banks and their customers?", Accenture: 2010.

4. "The New Customer Imperative: Retaining and acquiring customer in a changed banking landscape", The Point, Accenture: 2009.

5. "The Five Hallmarks of Operational Service", Accenture: 2009.