Indonesia Drives Forward in Clean Electric Transportation: Innovative STP Marketing Strategy for Electric Vehicle Air Conditioning

Indonesia Drives Forward in Clean Electric Transportation: Innovative STP Marketing Strategy for Electric Vehicle Air Conditioning

Author: Liang Yu

As global attention turns towards environmental sustainability, Indonesia has emerged as a pioneer in the pursuit of clean energy. Within this context, the Indonesian electric vehicle industry has taken a significant stride towards advancing clean electric transportation. Notably, a unique aspect of Indonesia's electric vehicle market has come to the forefront—the STP marketing strategy for electric vehicle air conditioning, injecting fresh vitality into the nation's vision for clean transportation.

Introduction

With the automotive industry worldwide relentlessly pursuing eco-friendly technology, the rise of electric vehicles has become a prominent topic in contemporary society. Indonesia's commitment to clean energy policies has garnered international attention, and its electric vehicle market is gradually flourishing. Among these, the STP marketing strategy for electric vehicle air conditioning stands as a crucial element propelling sustainable transportation in the country.

1. Market Segmentation:

   - Research data indicates that the Indonesian electric vehicle air conditioning market primarily comprises three major segments: compact electric vehicles, Electric trucks, and Electric bus.

2. Target Market:

   - The core of the STP strategy lies in precisely targeting the market. According to survey analysis, in the Indonesian electric vehicle market, the primary target market is the user group of compact electric vehicles, which constitutes 60% of the overall market. This market segment prioritizes affordability and efficient energy utilization.

3. Positioning:

   - To meet the compact electric vehicle users' demands for eco-friendliness, efficiency, and high performance, Indonesia's electric vehicle air conditioning STP marketing strategy focuses on developing highly efficient and energy-saving air conditioning systems, aiming to provide users with a comfortable travel experience.

Marketing Strategies

1. Product Optimization:

   - Through continuous research and innovation, Indonesian enterprises are committed to providing highly efficient, eco-friendly, and health-conscious electric vehicle air conditioning systems to meet the urgent demand for clean transportation.

2. Pricing Strategy:

   - In terms of pricing, Indonesian electric vehicle air conditioning companies actively explore cost control measures to ensure competitive pricing in the market.

3. Channel Expansion:

   - Companies are vigorously expanding sales channels, including partnerships with electric vehicle manufacturers and dealers, as well as a multi-channel strategy integrating online and offline sales.

4. Promotion and Advertising:

   - Utilizing various methods such as social media and industry exhibitions, the awareness of Indonesian electric vehicle air conditioning brands is enhanced, strengthening user trust in their products.

Conclusion

Indonesia's STP marketing strategy for electric vehicle air conditioning sets an example for sustainable development in the country's pursuit of clean transportation. At the intersection of environmental protection and technology, Indonesia is making positive efforts towards a cleaner transportation future.

*Liang Yu

(023202305024)from

Class- B 2023-1 Masters of

Technology Management,

Faculty of Business in

the subject Strategic

Marketing for Prof Dr

Jony Oktauian Haryanto

at President University