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Liang Yu
Liang Yu Mohon Tunggu... Lainnya - Director of Operations / Industry: Mobile air conditioning system, energy storage thermal management system, battery thermal management system provider

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Ilmu Alam & Tekno

Indonesia Drives Forward in Clean Electric Transportation: Innovative STP Marketing Strategy for Electric Vehicle Air Conditioning

18 Oktober 2023   10:00 Diperbarui: 18 Oktober 2023   10:15 221
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Marketing Strategies

1. Product Optimization:

   - Through continuous research and innovation, Indonesian enterprises are committed to providing highly efficient, eco-friendly, and health-conscious electric vehicle air conditioning systems to meet the urgent demand for clean transportation.

2. Pricing Strategy:

   - In terms of pricing, Indonesian electric vehicle air conditioning companies actively explore cost control measures to ensure competitive pricing in the market.

3. Channel Expansion:

   - Companies are vigorously expanding sales channels, including partnerships with electric vehicle manufacturers and dealers, as well as a multi-channel strategy integrating online and offline sales.

4. Promotion and Advertising:

   - Utilizing various methods such as social media and industry exhibitions, the awareness of Indonesian electric vehicle air conditioning brands is enhanced, strengthening user trust in their products.

Conclusion

Indonesia's STP marketing strategy for electric vehicle air conditioning sets an example for sustainable development in the country's pursuit of clean transportation. At the intersection of environmental protection and technology, Indonesia is making positive efforts towards a cleaner transportation future.

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