The Younger Generation As Business Actors in The New Normal Era with Economic and Technological Collaboration Methods

COVID-19 is an infectious disease caused by a newly discovered type of coronavirus. The new Virus and the disease it causes were unknown before the outbreak began in Wuhan, China, in December 2019. COVID-19 is now a pandemic that occurs in many countries around the world including Indonesia.

Today we live in a multi-crisis world. A pandemic that has changed the nature of the world to become modern. In addition, the COVID-19 pandemic has had a major impact on the world's living environment, including Indonesia. 

COVID-19 affects almost all lines and sectors of life with tremendous changes. One aspect that feels significant change is the change in the business world. Which affects the economic sector which is the spearhead of the progress of a nation.

There are so many problems caused by the COVID-19 pandemic, especially in the economic sector where all humans depend and cannot be separated from the business and economic world. Of course, this problem cannot be burdened only to the government, nor is it burdened on one accomplished businessman. This is a common problem, there needs to be awareness and shared responsibility to restore the nation's economy. Able to adapt, behave wisely, able to respond to challenges and be alert and resilient to threats.

The economic recovery after the pandemic is certainly inseparable from the role of millennial youth as youth who have high innovation and creativity. With the ability to think to face the challenges of the era of globalization and live in a digital era. The conditions of the Times or circumstances of life, where all activities that support life, can be facilitated by the existence of sophisticated and massive technology. Especially with regard to the covid 19 pandemic outbreak that has hit the whole world in the last 2 years, including Indonesia. Which paralyzes almost all human lines and lives. And the circumstances that result in forcing almost all human activities to transform in a digital and practical world. To avoid the negative impact of the transmission of the COVID 19 virus, it is recommended by the government to avoid all forms of crowds. 

The COVID-19 pandemic has slowly passed into the new normal era. It is time for young people to unite, commit and work together to help the government revive the Indonesian economy by entrepreneurship with the use of digitalization to support innovation and creativity and take advantage of existing opportunities. Efforts that young people can do is one of them by doing Micro, Small and Medium Enterprises (MSMEs) with the help and benefits of technology with global dynamic competition in order to form a competitive and competitive entrepreneur. This greatly helps the government in reducing unemployment in productive age.

Where based on the results of the 2020 Population Census, Indonesia's population is dominated by young people where 75.49 million or 27.94% are Generation Z and 69.38 million or 25.87% are millennials. With a significant number of young people, it is expected to be a solution to the problems that occur due to the pandemic and participate in restoring and reviving the Indonesian economy. 

The development of the creative economy can not be separated from the younger generation as a "warehouse" of ideas. The younger generation is a productive resource, they are creative to start a business (entrepreneurs), which also helps the government to reduce the unemployment rate of productive labor. The more young people involved in the entrepreneurial world, the more productivity is generated, which also has an impact on improving the country's economy.

With the spirit of entrepreneurship is able to shape the creativity of young people by creating innovations and thinking that is massive and able to be developed so as to make people remain resilient in the face of economic problems in any difficult circumstances.

According to Jong and Wennekers, entrepreneurship is risk-taking to run their own business by utilizing opportunities to create new businesses or with an innovative approach so that managed businesses develop into large and independent in the face of competitive challenges can be interpreted that an entrepreneur must have a spirit of creativity, innovative, take advantage of opportunities and be able to take risks.

Based on a survey by the Indonesian Internet Service Providers Association (APJII) in 2019-2020, the penetration of internet users in Indonesia is dominated by the age group of 15-19 years (91 percent), followed by the age group of 20-24 years (88.5 percent). The average user accesses the internet to open social media (51.5 percent) and communicate (32.9 percent).

This means that in addition to dominating the population in Indonesia, youth and millennials also dominate the use of the internet, more specifically using the internet to socialize media.

The Financial Services Authority (OJK) recorded that 88.1 percent of internet users in Indonesia have used e-commerce services in purchasing a number of products.

Deputy Commissioner of the OJK Institute and Digital Finance Imansyah said the figure was obtained from the results of the We Are Social Survey as of April 2021. The survey showed that Indonesia ranked first in terms of the use of e-commerce services.

Based on the data above, it is clear that youth and the millennial generation have great opportunities to do business implementing MSMEs by collaborating with the economy or business with digital in order to be able to face challenges and competition, be able to work efficiently and effectively and provide convenience to everyone. Here are the methods that youth and millennials can implement for the new normal era

• Design and use banner and banner promotion tools with attractive writing and color designs.
• Facebook Instagram is a social media platform that has a wide reach with the right target algorithm.
• Innovate on a more varied and modifikatif food menu.
• Conduct promotion market products and serve online.
• Conduct space management with a large space and has boundaries and distances and provide free hand washing and hand sanitizer.
• Registering products on digital e-commerce such as go food

The large number of young entrepreneurs is certainly a real contribution of young people in helping the government to reduce unemployment and crime. Being an independent young generation, resilient to face challenges, helping the government create wider jobs with good absorption.

The millennial generation is the generation of the country's expectations that will play a lot of role in determining environmental changes and the nation in the face of global changes that change significantly and dynamically and cannot be guessed. To the younger generation, it is expected that the spirit and creativity of thinking and various innovations in an effort to intensify aspects of entrepreneurship, through various ideas of creativity that they have. Because the role of the millennial generation will encourage the recovery of state recognition globally, especially improvements in the business world after the covid 19 pandemic.