The Younger Generation As Business Actors in The New Normal Era with Economic and Technological Collaboration Methods

This means that in addition to dominating the population in Indonesia, youth and millennials also dominate the use of the internet, more specifically using the internet to socialize media.

The Financial Services Authority (OJK) recorded that 88.1 percent of internet users in Indonesia have used e-commerce services in purchasing a number of products.

Deputy Commissioner of the OJK Institute and Digital Finance Imansyah said the figure was obtained from the results of the We Are Social Survey as of April 2021. The survey showed that Indonesia ranked first in terms of the use of e-commerce services.

Based on the data above, it is clear that youth and the millennial generation have great opportunities to do business implementing MSMEs by collaborating with the economy or business with digital in order to be able to face challenges and competition, be able to work efficiently and effectively and provide convenience to everyone. Here are the methods that youth and millennials can implement for the new normal era

• Design and use banner and banner promotion tools with attractive writing and color designs.
• Facebook Instagram is a social media platform that has a wide reach with the right target algorithm.
• Innovate on a more varied and modifikatif food menu.
• Conduct promotion market products and serve online.
• Conduct space management with a large space and has boundaries and distances and provide free hand washing and hand sanitizer.
• Registering products on digital e-commerce such as go food

The large number of young entrepreneurs is certainly a real contribution of young people in helping the government to reduce unemployment and crime. Being an independent young generation, resilient to face challenges, helping the government create wider jobs with good absorption.

The millennial generation is the generation of the country's expectations that will play a lot of role in determining environmental changes and the nation in the face of global changes that change significantly and dynamically and cannot be guessed. To the younger generation, it is expected that the spirit and creativity of thinking and various innovations in an effort to intensify aspects of entrepreneurship, through various ideas of creativity that they have. Because the role of the millennial generation will encourage the recovery of state recognition globally, especially improvements in the business world after the covid 19 pandemic.