Strategy Online Marketing Melalui Google Ads

Google ads adalah online advertising program yang di miliki oleh google  seperti

- kita pada saat membaca berita online muncul iklan tanpa sengaja klik iklan tersebut

-  suka menonton channel di youtube tiba -tiba dapet iklan pas lagi di tengah tengah kita sedang menonyon channel di youtube

- pada saat kita search di GDN pencarian google misalkan kita search di GDN sneakera muncul  brand sepatu  NiKe dan adidas

Why paid ads for google ads

- paid gives you fast result

.- worth

- valuable targeting tools

-  valuable -added tracking and tasting tools

-increase chances for engagement and sharing

- reach a new consumer

Before the campaign starts

A Succesfull begins well before its lunch.there is whole host of things a media team needs to think through before they lunch a digital Advertising Campaign 

- who is consumer

- what are your advertising objective

- how much will you spend

- how will you  measure result

- where will you advertise 

Google ads objective

- sales

- leeds

- web site traffic 

- product and brand consideration

- brand awarness and reach 

- APP promotion

- local store vision  and promotion

Campaign google ads

Campaign = budget and objective

Ad group 1 = keywords, ad copies and targeting

Ad group 2 = keywords , ad copies and team creative

Google  demographic

Age, gender,location ,house hold income

Google advanced targeting

- interset

- behavior

- targeting 

- similiar 

- audince

- targeting

- retargeting

Creative type GDN 

Be brutally simple.avoid information overload.focus on one object and one message