Covid-19 Impacts on Beauty Industry

- samples and miniatures as gifts for orders;

- unique packaging that adds some celebration atmosphere to online purchases;

- more convenient search in comparison to huge marketplaces;

- online assistance in choosing products.

2. Brands should create different digital assets with interesting content or unusual functionality

- virtual cosmetics testing;

- selecting suitable products (based on skin type, problems, color);

- unusual original content;

- 3D models of products, if they have unique design features.

3. Brands should experiment with promotion and find new channels and formats