Advertising is  a means of communication with the users of a product or service. Advertisements  are  messages  paid  for  by  those  who  send  them  and  are  intended to inform or influence people who receive them, as defined by the Advertising Association of the UK. Advertising is always present, though
Pe ople  may  not  be  aware  of  it.  In  today's  world,  advertising  uses  every possible media to get its message through. It does this via television, print  (newspapers, magazines, journals etc), radio, press, internet, direct selling,  hoardings, mailers, contests, sponsorships, posters, clothes, events, colours,  sounds, visuals and even people (endorsements).
MAIN SECTION
Advertisement is a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.
Generic Structure
- Purpose
- Name of product
- User
Social Function
- Giving an information
- To influence or to persuade
- To give the impression
- Communication tool
Social/Language features
- Coinage
- Comparative and Superlative adjective
- Compound word
- Simple sentence
- Imperative sentence
- Disjunctive clause
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CLOSING SECTION
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