Perilaku "Impulse Buying" di Masa Pandemi

Referensi:

Andriyanto, D. S., Suyadi, I., & Fanani, D. (2016). Pengaruh Fashion Involvement dan Positive Emotion terhadap Impulse Buying (Survey pada Warga Kelurahan Tulusrejo Kecamatan Lowokwaru Kota Malang). Jurnal Administrasi Bisnis, 31(1), 42-49.

Jones, Michael A., Reynolds, Kristy E., Weun, S. dan Beatty, Sharon E. 2003. The ProductSpecific Nature of Impulse Buying Tendency. Journal of Business Research. Vol. 56. PP 505-511.

Rook, D.W. 1987. The impulse buying. Journal of Consumer Research. Vol. 9. No. 14. 189- 199.

Watson, D. dan Tellegen, A. 1985. Toward a consensus structure of mood. Psychological Bulletin. Vol. 98. No. 2. PP 35-219.