El-Gohary, H. (2010). E-Marketing-A literature Review from a Small Businesses perspective. International Journal of Business and Social Science, 1(1), 214-244.
Jagdish, S., & Sharma, A. (2005). International e-marketing: opportunities and issues. International Marketing Review, 22(6), 611-622.
Mohammed, R. A., Fisher, R. J., Jaworski, B. J., & Cahill, A. M. (2003). Internet Marketing: Building Advantage in a Networked Economy (2nd ed.). McGraw-Hill/Irwin.
Kotler, P., & Armstrong, G. (2016). Principles of Marketing (16th ed.). Pearson Education Limited.
Laksana, M. F. (2019). Manajemen Pemasaran (2nd ed.). Graha Ilmu.
Ewers, J. (2017). The Rise of the Mega-Influencers. Adweek.
Baca konten-konten menarik Kompasiana langsung dari smartphone kamu. Follow channel WhatsApp Kompasiana sekarang di sini: https://whatsapp.com/channel/0029VaYjYaL4Spk7WflFYJ2H
