In three months, we will enter 2021. It’s time we started preparing our 2021 marketing plan and here is my prediction of Digital Marketing Trends 2021:
Gen Y and Gen Z still engaged with TikTok. They make TikTok a place for their alter ego
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Family oriented value is improtant to communciate through brand campaign
Gen Y and Gen Z are using Twitter as a hijacking trend and release their alter egos
PUBG and Mobile Legend have new competitor (esport game)
Audio Marketing is alternative way for marketing tools
New Creative Format Podcast for amplifying the brand message
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Hyperlocal Marketing (2nd & 3rd city tiers)
Consumers dare to speak up and have a voice to influence their friends
Brand must alive and have soul of sensing and adaptive to become consumers friends and collaborate with them
Indie musicians are sought after by Brand
Indonesia audience will more engaged with Discord and Twitch
Holiday moment will bloom in 2021
Back to the nature will be new trends
Financial product will bloom because consumers will be very concerned about their finances
Senior Millennials and Gen X are more engaged with Nostalgic content
Photo Dating Apps switching to Instant video matches
The Social media platform more utilize influencer account for monetize
Co-Creation way more effective for digital marketing
Certain Brand will be level-up from emotional brand to highest value brand (Brand Foundation)
Brand Empathy with Brand Action is Important
Brand Using Voice Search Marketing like Voice Assistant for increase their sales
Influencer / KOLs is effective for marketing?
Do all brands have to engage on all social media platform?
Brand must more explore on Google Map
Brand Transparency is important
Let’s More Explore Art, Copy & Code
Let’s spread positive value through your Brand Campaign #ceritabrand
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