Prediksi Trend 2021 Brand & Digital Marketing - Bagian 1

In three months, we will enter 2021. It’s time we started preparing our 2021 marketing plan and here is my prediction of Digital Marketing Trends 2021:

1. Gen Y and Gen Z still engaged with TikTok. They make TikTok a place for their alter ego

2. Family oriented value is improtant to communciate through brand campaign

3. Gen Y and Gen Z are using Twitter as a hijacking trend and release their alter egos

4. PUBG and Mobile Legend have new competitor (esport game)

5. Audio Marketing is alternative way for marketing tools

6. New Creative Format Podcast for amplifying the brand message

7. Hyperlocal Marketing (2nd & 3rd city tiers)

8. Consumers dare to speak up and have a voice to influence their friends

9. Brand must alive and have soul of sensing and adaptive to become consumers friends and collaborate with them

10. Indie musicians are sought after by Brand

11. Indonesia audience will more engaged with Discord and Twitch

12. Holiday moment will bloom in 2021

13. Back to the nature will be new trends

14. Financial product will bloom because consumers will be very concerned about their finances

15. Senior Millennials and Gen X are more engaged with Nostalgic content

16. Photo Dating Apps switching to Instant video matches

17. The Social media platform more utilize influencer account for monetize

18. Co-Creation way more effective for digital marketing

19. Certain Brand will be level-up from emotional brand to highest value brand (Brand Foundation)

20. Brand Empathy with Brand Action is Important

21. Brand Using Voice Search Marketing like Voice Assistant for increase their sales

22. Influencer / KOLs is effective for marketing?

23. Do all brands have to engage on all social media platform?

24. Brand must more explore on Google Map

25. Brand Transparency is important

26. Let’s More Explore Art, Copy & Code

Let’s spread positive value through your Brand Campaign #ceritabrand