PENGARUH PERSONAL BRANDING GEMOY PRABOWO TERHADAP KAMPANYE PILPRES 2024 DI ERA MEDIA BARU
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Arbi Rizky MaulanaÂ
Dosen Pengampu : Saeful Mujab, S.Sos, M.I.KomÂ
Mahasiswa Jurusan IMP, Fakultas Ilmu Komunikasi,universitas Bhayangkara Jakarta raya
Abstract
This article discusses the influence of Prabowo Subianto's personal branding on the 2024 presidential election campaign in the new media era. This is related to improving Prabowo's image to the public, how he personally brands himself as an official who is close to the public, especially students. Through new media platforms, Prabowo carries out his branding process, such as TikTok, Instagram, YouTube, and so on. Prabowo's branding campaign was initially like that of presidential candidates in general, namely going directly to citizens and asking what issues were the issue of people's welfare. However, there was a slight change in Prabowo's campaigning style to attract the hearts of the public, namely the slogan "gemoy" which became the focus on social media for the general chairman of the Gerindra part.
Keyword : Prabowo Subianto, Personal Branding, Social Media
Abstract
Artikel ini membahas mengenai pengaruh personal branding Prabowo Subianto terhadap kampanye pilpres 2024 di era media baru. Hal tersebut bersangkutan kepada peningkatan citra prabowo kepada masyarakat bagaimana dia mempersonal brandingkan dirinya sebagai pejabat yang dekat dengan publik terutama mahasiswa. Melalui platform media baru prabowo melakukan proses brandingnya, seperti tiktok, instagram, youtube, dan lain sebagainya. Branding kampanye yang dilakukan prabowo awalnya seperti capres pada umumnya yaitu terjun langsung kepada warga serta menanyakan apa saja yang menjadi isu kesejahteraan hidup masyarakat. Namun ada sedikit perubahan dalam gaya berkampanye prabowo demi menarik hati masyarakat, yakni slogan "gemoy" yang menjadi sorotan di sosial media kepada ketua umum dari partai gerindra tersebut.
Kata Kunci : Prabowo Subianto, Citra Pribadi, Media Sosial
