Sprite Ads: It Makes Us Thirsty!

The digital world is shining brightest in this era. All of our lives are colored with the most beautiful features of digitization. The industrial era 4.0 brings us to a new gate of life. Modern life with a variety of technological advances that have succeeded in making us amazed. 

In fact, technological sophistication plays a major role in supporting various existing sectors, one of which is the industrial sector. In modern times like now, fierce competition between companies has become commonplace. They are competing to offer their flagship products to sell well in the market. One form of strategy to introduce or even invite people to use their products is by placing advertisements. 

Since advertisements are now scattered in various places and media, the public must have memorized it very well and they will tend to ignore advertisements that look ordinary. 

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Then, one of the beverage commercials that managed to make me thirsty and buy its product is SPRITE. 

Creativity means to world to advertising, and this can be confirmed by almost any professional out there. According to Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer, creativity is the key to successful advertising, because it helps commercials last longer, and companies spend less on them.

Sprite always do the perfect advertisements. With a short duration of time, the advertisement is very memorable and deep. Every second of the advertisements has a message that is very extraordinary.

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🧊Authenticity 

Sprite's advertisement idea is unique, meaning its creators are free to deviate from common visual experiences and verbal solutions. Usually, Sprite raises advertisement topics from the daily lives of its consumers. For example, during the month of Ramadan. Sprite raise topics and messages to all fasting Muslims to be strong againts temptation. In fact, the ads are already very tempting! 

🧊Flexibility

Sprite ads are more flexible and reach a wider audience with a wider variety of ideas. Sprite publishes its ads on TV, Youtube Advertising, and many more.

🧊Artistic value
Sprite ads have artistic value because they contain many interesting elements (visual, verbal, and voice). Production produces an advertisement of the highest quality possible, using smart dialogue, a clever color scheme, and memorable music, which will make consumers see it as a work of art rather than a general promotion.