The digital world is shining brightest in this era. All of our lives are colored with the most beautiful features of digitization. The industrial era 4.0 brings us to a new gate of life. Modern life with a variety of technological advances that have succeeded in making us amazed.Â
In fact, technological sophistication plays a major role in supporting various existing sectors, one of which is the industrial sector. In modern times like now, fierce competition between companies has become commonplace. They are competing to offer their flagship products to sell well in the market. One form of strategy to introduce or even invite people to use their products is by placing advertisements.Â
Since advertisements are now scattered in various places and media, the public must have memorized it very well and they will tend to ignore advertisements that look ordinary.Â
Creativity means to world to advertising, and this can be confirmed by almost any professional out there. According to Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer, creativity is the key to successful advertising, because it helps commercials last longer, and companies spend less on them.
Sprite always do the perfect advertisements. With a short duration of time, the advertisement is very memorable and deep. Every second of the advertisements has a message that is very extraordinary.
Sprite's advertisement idea is unique, meaning its creators are free to deviate from common visual experiences and verbal solutions. Usually, Sprite raises advertisement topics from the daily lives of its consumers. For example, during the month of Ramadan. Sprite raise topics and messages to all fasting Muslims to be strong againts temptation. In fact, the ads are already very tempting!Â
🧊Flexibility
Sprite ads are more flexible and reach a wider audience with a wider variety of ideas. Sprite publishes its ads on TV, Youtube Advertising, and many more.
🧊Artistic value
Sprite ads have artistic value because they contain many interesting elements (visual, verbal, and voice). Production produces an advertisement of the highest quality possible, using smart dialogue, a clever color scheme, and memorable music, which will make consumers see it as a work of art rather than a general promotion.
Creative advertising ideas are sure to be appealing if they are catchy or funny. If they possess these qualities, Sprites are successful in attracting consumers' attention. Some Sprite advertisements make consumers smile and love the ad just because the main idea is brilliant. The unique sprite ads has succeeded in captivating the hearts of its consumers. Sprites successfully serve ads effectively and efficiently. In addition, Sprites are easy to find in various shops around us. Sprite manages to make us thirsty, even when we're just watching the ads! I love Sprite!💚
Follow Instagram @kompasianacom juga Tiktok @kompasiana biar nggak ketinggalan event seru komunitas dan tips dapat cuan dari Kompasiana
Baca juga cerita inspiratif langsung dari smartphone kamu dengan bergabung di WhatsApp Channel Kompasiana di SINI
