Referensi:
- Peattie, K., & Crane, A. (2005). Green marketing: legend, myth, farce or prophesy? Qualitative Market Research: An International Journal, 8(4), 357-370.
- TerraChoice (2010). The Sins of Greenwashing: Home and Family Edition. TerraChoice Environmental Marketing Inc.
- Nielsen (2015). The Sustainability Imperative: New Insights on Consumer Expectations. Nielsen Global Survey of Corporate Social Responsibility.
- Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
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