Aplikasi Strategi Bisnis Tumpeng Songgo Langit

1. Wheelen, T. L., & Hunger, J. D. (2012). Strategic Management and Business Policy: Toward Global Sustainability. Pearson.

2. Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.

3. Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson

4. David, F. R. (2011). Strategic Management: Concepts and Cases. Pearson.

5. Prahalad, C. K., & Hamel, G. (1990). The Core Competence of the Corporation. Harvard Business Review.