Secondly, email marketing: A potent tool for promoting information items is email marketing (Samantaray & Pradhan, 2020). You can use email marketing to increase revenue, promote your products, and develop relationships with your subscribers (Samantaray & Pradhan, 2020) .
Thirdly, paid advertising: An efficient technique to promote information items is through paid advertising (Cordero-Gutirrez & Lahuerta-Otero, 2020). Platforms like Google Ads, Facebook Ads, and LinkedIn Ads allow you to promote your products to targeted audiences (Bayer et al., 2020).
Fourthly, affiliate marketing: Paying affiliates to promote your items is a performance-based marketing method known as affiliate marketing (Hani et al., 2020). On each sale they bring in, affiliates receive a commission (P. Gupta & Aggarwal, 2019).
Fively, content marketing: To draw in and keep your audience interested, use content marketing to provide valuable content such as blog articles, videos, and podcasts. (Asnawati et al., 2022). You can use content marketing to build trust, establish yourself as an expert, and promote your products (Asnawati et al., 2022).
Sixly, search engine optimization (SEO): To rank higher in search engine results, SEO entails optimizing your website and content (Panchal et al., 2021). This can aid in increasing website traffic and promoting your informational items (Panchal et al., 2021).
Finally, influencer marketing: Partnering with influencers that have a sizable following on social media or other platforms is known as influencer marketing (Cartwright et al., 2022). You can leverage their influence to promote your information products to their audience (Cartwright et al., 2022).
These are just a few sources of marketing for information products. The secret is to identify the platforms that are most effective for reaching your target market and promoting your items, as well as to develop a cohesive marketing plan that makes use of a variety of platforms (Kureczka, 2020). Market information refers to any data or insights that provide insight into the behavior, trends, and conditions of a specific market (Arhirejskij, 2020).
The sources of market information can be divided into two broad categories, as follows: Primary sources of market information are those that involve direct interaction with the market, these include: Firstly, direct perception; This involves observing the market firsthand, either through personal experience or by using research methods such as surveys, interviews, or focus groups (van Dijk & Kiverstein, 2021). Direct perception allows businesses to gather information about customer preferences, buying habits, and product usage (van Dijk & Kiverstein, 2021) . Secondly, market research: This involves conducting research on a specific market to gain insight into customer behavior, market trends, and competitive landscape (Kuznyak et al., 2021). Market research can be conducted through surveys, interviews, focus groups, and other quantitative and qualitative research methods (Kuznyak et al., 2021). Thirdly, customer feedback: This involves gathering feedback from customers about their experiences with a product or service (Lebmeier et al., 2021). Customer feedback can be collected through surveys, online reviews, and social media platforms (Lebmeier et al., 2021).
Secondary sources of market information are those that provide information about the market without direct interaction, these include: Firstly, government reports collect and publish data on various aspects of the economy, including market trends, consumer behavior, and industry-specific data (Xu, 2022). Secondly, industry reports is industry associations and research firms often publish reports on specific industries, including market size, growth, and trends (Gonalves et al., 2022). Thirdly, news and media is ews outlets and media publications often report on market trends, mergers and acquisitions, and other relevant market information (Strmbck et al., 2020). Fourthly, financial statements is publicly traded companies are required to disclose financial information, which can provide insight into the company's performance and the broader market (Dewi et al., 2019).
Overall, by gathering information from both primary and secondary sources, businesses can gain a comprehensive understanding of the market and make informed decisions about their products, services, and strategies (V. Gupta & Rubalcaba, 2022).
6.3 Formal Market Research
