E - Book Chapter (THE POLITICAL, LEGAL AND REGULATORY ENVIRONMENT)

This directive aims to reduce the impact of waste on the environment and human health. This directive requires safe waste management and promotes recycling and reduction of waste. 

• Industrial Emissions Control (IE) Regulation

These regulations aim to reduce the impact of industrial pollution on the environment and human health. These regulations set emissions limits for certain industries and require appropriate emission control technologies. 

• Major Industry Pollutants Unit (IPPC) Directive 

This directive aims to prevent and reduce the environmental impact of large industries on the environment. This directive requires the application of the best available techniques to prevent pollution from large industries and promote the use of renewable energy.

Other EU environmental regulations include protection against invasive species, protection of forests, protection of the marine environment and regulations on environmental risk management. All EU environmental regulations are based on the principles of sustainable development and ensure compliance with their regulations and also periodically report their implementation to the European Commission. 

CONCLUSION 

In global marketing, the political, legal, and regutory environment is critical and had a major impact on a company’s strategy and success. Companies must understand the political and legal environment in destination countries to ensure that their policies and practices comply with local regulations and avoid legal risks. 

Companies must also consider environmental impact in their business activities and comply with rules and regulations govering the use of natural resources and the environment. In some sountries, violations of environmental regulations can result in significant legal and financial penalties. 

In conclusion, the political, legal, and regulatory environment is very important in global marketing. Companies must understand and comply with local regulations governing the environment and natural resouces, and vonsider environmental impacts in their business activities. However, this environment can also provide opportunities for companies that pay attention to environmental issues and develop them in green technology. 

BIBLIOGRAPHY 

Agapiou, A. (2020). Drones in construction: An international review of the legal and regulatory landscape. In Proceedings of Institution of Civil Engineers: Management, Procurement and Law (Vol. 174, Issue 3, pp. 118–125). ICE Publishing. https://doi.org/10.1680/jmapl.19.00041 

Akinbo, O., Obukosia, S., Ouedraogo, J., Sinebo, W., Savadogo, M., Timpo, S., Mbabazi, R., Maredia, K., Makinde, D., & Ambali, A. (2021). Commercial Release of Genetically Modified Crops in Africa: Interface Between Biosafety Regulatory Systems and Varietal Release Systems. In Frontiers in Plant Science (Vol. 12). Frontiers Media S.A. https://doi.org/10.3389/fpls.2021.605937