E - Book Chapter (THE POLITICAL, LEGAL AND REGULATORY ENVIRONMENT)

BOOK CHAPTER 5 THE POLITICAL, LEGAL AND REGULATORY ENVIRONMENT 

Supporting Lecturer : Eko Handayanto, Dr., M.M 

(Rian Latiful 202010160311025, Elen Istopalupi 202010160311036,Waqiatul Rizqiah 202010160311126)

MANAGEMENT STUDY, PROGRAM FACULTY OF ECONOMICS AND BUSINESS

MUHAMMADIYAH UNIVERSITY OF MALANG

2023 

INTRODUCTION 

The political, legal and regulatory environment refers to the various factors that shape how a company operates in a particular country or region (Young, 2020). This environment is made up of numerous political, legal and regulatory bodies responsible for enforcing the laws and regulations governing business operations (Kazancoglu et al., 2021). 

 In the context of global marketing, the term "politics" refers to the influence of political factors on global marketing activities and strategies (Klein et al., 2019). It covers the interaction between companies, governments and international organizations in the international market. 

Legal refers to the laws, regulations and legal frameworks that govern marketing activities and activities internationally (C. Liu, 2019). This includes compliance with local, regional and international laws, as well as compliance with industry-specific regulatory and ethical standards (Morelli, 2021) 

and regulatory environment refers to the set of regulations, rules and government bodies that regulate and monitor business activities on an international scale (Geary, 2020). This includes legal frameworks and regulatory bodies that oversee and enforce compliance with laws and regulations related to various aspects of business operations (Naqvi & Flora, 2020).