First Class Digital Marketing Program at Rumah BUMN Yogyakarta

Today is the first meeting for us, students of Aisyiyah University, Yogyakarta to take part in the Independent Learning Campus Program (MBKM) with MSMEs from various fields in implementing the Batch 2 Digital Marketing Program which coincides on Jl. Team Sagan. No. 123, Terban, Kec. Gondokusuman, City of Yogyakarta, Special Region of Yogyakarta.

In the first class with the theme Introduction Program in the form of introductions to one another we were directed by Mr. Muhammad Subki Rifai, as the CFO of Rumah BUMN Yogyakarta to form 10 groups consisting of 2 UNISA Communication Science students and 1 UMKM, after that we were explained various materials for further meetings such as Digital Marketing Framework, Brand Persona and Research, Content Marketing & Campaign, Social Media Strategy, Creative Copywriting, Creative Content With Apps.

This class will last for approximately 2 months and then participate directly with MSMEs to create product branding for each group. We hope that our activities at Rumah BUMN Yogyakarta will be expedited from the first activity to the end until it is successful.