This good cooperation actually started from 1966. Another proof is from the agreement between the two countries in the “Joint Declaration on Strategic Partnership to Promote Friendship and Cooperation” in the 21st Century in December 2006 in Jakarta. This cooperation agreement made the two countries closer and more harmonious in relations and a symbiosis of mutualism occurred.
Other Korean idols who appear in various local Indonesian products, there are also various local Indonesian products that have successfully appeared in Korean dramas. For example, Kopiko product is a coffee-flavored candy product that appeared in the Korean drama Vincenzo in episode 14, the product also appeared in several K-dramas such as Hometown Cha-Cha-Cha and today's Webtoon. In addition to Kopiko, there is also an instant noodle product, namely Indomie, where the product is one of the largest instant noodle products in Indonesia that is in demand in Indonesia also appeared in the K-drama, namely Vagabond (2019). There are still some local products commonly used by Indonesians such as Cargloss Helmets and Skincare Scarlett Whitening which also appear in K-dramas. This makes the product even more in demand and growing thanks to the appearance of the product in K-dramas.
Apart from the positive impacts, there are certainly negative impacts that arise along with the development of the Korean Wave in Indonesia. Excessive fanaticism, a change in mindset, and excessive and seemingly coercive standards of the couple category are quite crucial factors among the younger generation. This Korean Wave or Hallyu has a considerable influence seeing how this generation of Indonesians has changed after the arrival of Korean Wave enthusiasm.
From the way of dressing that tends to be excessive for men, fashion that is quite eccentric and less closed which is not suitable when worn by Indonesian people who are actually thick in religious rules, so it is feared that the influence of the Korean Wave will be able to change the patterns and lifestyles of the younger generation, where this younger generation should become “Agents of Change” and even support outside cultures. With jargon develop local products into using excessive outside products.
A negative impact that can be an example is that on June 9, 2021, BTS Meal has been launched, which is a special package from MCD where the contents are actually not special, only the wrapper has the BTS logo and the package is purple. Suddenly when this news was crowded, MCD outlets immediately got a lot of orders, most of which were online orders. Because at that time there were still strict regulations to regulate the public not to gather, because there was still a Covid-19 pandemic, the queues of "GOJEK" and "GRAB" drivers became long and numerous.
It caused panic as well where it was particularly vulnerable to exposure to covid 19 because of the queue. Judging from the case that during the pandemic, all are required to take good care of themselves, stay away from crowds, consume healthy foods to form a strong immunity so that our immune system increases and can face the corona virus at that time. We need healthy food for the strength of our body, many local food sellers in Indonesia such as Lotek, Gado-gado, and so on which in fact are cheaper in price, and also more benefits because they contain fresh vegetables that are healthy for our body.
Instead of healthy food, people prefer to queue for fast food, which at that time was not good for the body, and with a line that could even be up to 4 hours to get food with a special package from BTS. According to the author, during the pandemic yesterday, it is better for us to help the development of MSMEs or small businesses from the community with these thousand benefits so that the economy in Indonesia does not fall and we ourselves also benefit a lot from consuming these healthy foods rather than fast food.
The many positive and negative impacts of the Korean Wave in Indonesia are good for us as a society to be able to limit ourselves. Because in the development of the country, we the younger generation are also needed to love the country as much as possible, know Indonesian culture well. Because every country also certainly needs the younger generation to become the next generation in the growth and development of the country, including Indonesia. This generation should be an example for the new generation later to be wiser in sorting and choosing which culture is good and right.
Whether from the film, music and other cultures that are currently being mixed due to the effects of globalization, we as humans should understand how the world works, lest our character be changed by this globalization whether it is from western, eastern or any culture. Indonesia is a beautiful country with a thousand cultures, so it is worth preserving and preserving.Let’s imagine if the younger generation of Indonesia is currently starting to try to expand out with the use of local culture as material for expansion, such as musical instruments, traditional clothes, music, and so on. And it turns out that the whole world has become interested in Indonesian culture. Wouldn't the Indonesian state become the spotlight of the world today.Therefore, as the younger generation of Indonesia, “Agent of Change” let's together create an “Indonesian Wave” that will later be known by the whole world.
The conclusion of this article is that in the future, no matter what trends will be present and how many more waves will become the spotlight of the world, it is good for us as the younger generation to be able to sort and follow which ones are good.The importance of the nation's generation, which will certainly become state leaders, must understand the country and its culture. Not following a new trend does not mean hating it. But be more careful that when there are many new trends coming in, and they are not in accordance with the values of the nation, it is better that we do not need to follow.
Because each country has different traditions and cultures. Teaching different values. Do not let these values slip away because of the entry of trends beyond the moral boundaries of the country. So that the country itself does not lose the character of the nation. It's better than following trends from outside, how about we as the younger generation spread the trend in our country for us to introduce to the whole world? Indonesian Wave for example.
