Culture, Globalization and Their Interaction with Each Other

Human interaction does not occur in a void. To some degree the social and physical setting, commonly referred to as the communication context, can influence everything, including seating arrangement, topic selection, attire, posture, and eye contact (Samovar, 2017).

Source: Samovar, L.A., et al. (2017) Communication between Cultures. 9th Edition, Cengage Learning, Boston