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Attractive Billboard Ads in Indonesia

9 Desember 2020   04:05 Diperbarui: 9 Desember 2020   05:13 580
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Kompasiana adalah platform blog. Konten ini menjadi tanggung jawab bloger dan tidak mewakili pandangan redaksi Kompas.

Advertising is widely used by people who want to offer their products and services. Ads are created to attracting buyers and increasing the purchase target of a product or service. Interesting ads are ads that can attract a lot of people. The quality of an advertisement will also affect the reputation of the company who want to promote its products or services. Until now, the quality of advertisements is growing creatively and innovatively. Advertisements are beginning to grow leading to digital areas of radio, television, social media, online platforms and others. But it also does not deny that print and other media ads are also increasingly interesting.

Billboard is a type of outdoor promotional product, usually placed on the street that allows many people to see it. Billboard can earn attention of many people. Billboard is made on the basis of precise measurements, such as the strategic position of a billboard, the size of the billboard, the state of the land, and the consideration of wind that will hit the billboard. The contents of the billboard itself are usually in the form of product or service names, logos, illustrations, and persuasive writings intended to attract consumers. Until now, billboard advertising has never down, billboards are still widely used and also many of us still meet it on the streets. Billboard becomes one of the excellent promotional media to promote and market products or services.

lifestyle.bisnis.com
lifestyle.bisnis.com
A lot of billboard ads are attracting attention lately. One of them is a billboard ad from a Youtuber, Arief Muhammad. This makes people throughout Indonesia wondering because of the implied billboard message that Arief Muhammad will run for regional head. This is supported by illustrations depicting Arief wearing a shirt and also a cap. But it turns out that billboard is a strategy made by Arief Muhammad to promote his fashion brand, named Prepp.

swastikaadvertising.com
swastikaadvertising.com
Billboard ads that have gone viral are also advertisements from Nu Green Tea. Billboard that contains Eid greetings attracts the attention of citizens because it is different from other billboard. NuTea's CEO apologized for the unattractive baliho design because the designer had gone home. Funny and creative impressions keep people entertained and familiar with Nu Tea products.

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