"Yes, the bike is extra AF. But other than that, the MV looks fine? Maybe it's because the bike numbed me." (Dislikes the bike scene but finds the rest acceptable)
"I think people hate the bike scene because it feels too forced and it doesn't even make the member look good. But overall, the MV is awesome because the members look happy doing what they do. So the revealing outfits and the racy choreography don't come off as vulgar." (Dislikes the execution of the bike scene but appreciates the positive energy and avoids finding the rest vulgar)
"Yeah, the bike part is a bit much. But everything else, I think, is very on brand for KISS OF LIFE so it doesn't come off as weird." (Finds the bike scene excessive but sees it within the group's established concept)
Defending the Concept:
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"IDK, some of the fans hate it for some reason." (Confused by the negativity towards the video)
"I thought the bike scene was more comical than sexy. Everything else, I thought it was a part of the concept they're pushing. And TBH, I think it's SISTAR-esque. In fact, it's not even as out-right SEXY as some of SISTAR's MVs were." (Finds the concept playful rather than overly sexual and compares it to past successful girl groups)
"All the members are of age and they also like pursuing this look and concept. So what I don't understand is why everyone else is so pressed about it." (Points out the members' agency and questions why fans are concerned about their image)
Moving Forward
Embracing a sexy image, especially for a rookie girl group, is a double-edged sword in K-Pop. Backlash is almost inevitable when exploring more mature concepts. However, the undeniable generated by "Sticky" suggests that KISS OF LIFE might be onto a winning formula. Perhaps the answer lies in striking a balance -- staying true to their identity while pushing boundaries in a tasteful way. Ultimately, the future success of "Sticky" and KISS OF LIFE itself might hinge on the group's ability to navigate these choppy waters.
