Lately, the dessert box has become the choice of dessert for millennials. This popular dessert box was created for the first time in Indonesia by Bittersweet by Najla, a culinary business owned by a great woman named Najla Farid Bisyir.
Bittersweet by Najla-One of the culinary businesses that is quite viral in 2020 is known for one of its most phenomenal products, that is dessert box with various types of flavors, such as turkish, regal, lotus, milk bath, belgium, and many more. The price is also very affordable, in the range of IDR 60,000 to IDR 75,000.
Reporting from wartaekonomi.co.id, Bittersweet by Najla is able to sell up to 2,000 dessert boxes a day, 90% of which come from online. Currently, Bittersweet by Najla already has 40 resellers in various cities in Indonesia and 2 official outlets located in Kemang and Kalibata.
The high interest in products from Bittersweet by Najla is inseparable from the marketing strategy used. The marketing strategy used by the 35 years old woman almost fully utilizes social media. Quoting from the belifollowers.com page, the following are some of the strategies the owner uses in marketing and promoting their products.
1. Regularly upload content
By doing this, they seem to keep their followers well by providing content that can attract the public to find out more about the products they offer.
2. Using the services of an artist for promotion
No wonder the dessert box made by Bittersweet by Najla is viral, this is because many artists, influencers, celebrities, and tiktok celebrities are also promoting this Bittersweet by Najla product.
"... gak ngerti lagi ..."
"... seenak itu ..."
"... rasanya mau meninggal ..."
Some of the expressions above are characteristics of celebrities in reviewing this Bittersweet by Najla product, this is what makes ordinary people more curious about the taste of the dessert box.
The next marketing strategy used by Bittersweet by Najla is to provide attractive promos, such as discounts and give away.
In my opinion, my favorite advertising belongs to Bittersweet by Najla. This is because the owner of this business is truly creative and innovative, seen in the marketing and promotion process of the products to the general public who almost fully utilize social media which also proves that technological developments have a positive impact on many sectors of life. In addition, the innovations of owner who use celebrity endorsement services are very attractive, instead of placing advertisements on billboards or mass media, owner tend to use celebrity services in promoting their products and have proven successful.
I think promo giving is the most effective strategy in promoting a product because with a public promo, you become aware of a company and the products offered so that in addition to increasing sales, this step also increases the branding of the company itself.
Reference:
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