Weekly Evaluation with the Hanabira Social Media UMKM Team

Dokpri

Once a week, it has become a routine for the UMKM Hanabira social media team to hold a meeting. This meeting itself is used to evaluate last week's edits and posts.

Because in one month, UNISA communication science students participated in digital marketing at Atelier Hanabira, making students participate in this weekly meeting. In this meeting, this is the 3rd time, right on Wednesday, a weekly meeting is held (16/11).Doing weekly evaluations is very important to improve content updates

At this meeting, the team explained about last week's post, what was the schedule for next week, and discussed the analysis conducted by students regarding 18 competitor florist accounts in Yogyakarta.

First, we evaluate last week's posts, what the fyp are from, the likes are a lot, and the comments from followers. Second, we discussed this week's activities, such as workshops in Solo, product photos, and reminders for content that hasn't been uploaded yet.

After the meeting, one of the UMKM Hanabira social media team and UNISA communication science students came to the Cavinton Hotel. The hotel used Hanabira's decoration services to open a cafe at the hotel.

There, students saw how the social media team made a video while the florist team was decorating the place. This video can be used as content, one of which is uploaded on the Instagram story @hanabira_.

After seeing the video shooting process, we decided to go home and continue the assignments that had been given and get ready to take part in the workshop in Solo tomorrow, November 19, 2022.